Let’s elaborate on these steps a bit:

1. Find a focus keyword people search for

As we mentioned above, your keyword strategy should have given you some idea of what you want to write about. If you don’t have a keyword strategy, you should really create one. You can read our ultimate guide to keyword research or take our keyword research training course if you need help to find your perfect keywords.

Long-tail keywords

If you want a post or page to rank, you can increase your chance of succes by aiming for long-tail keywords. On those keywords, there’s less competition and the chances to convert are usually higher. Read all about them in this guide on content SEO.

Tools that help you find keyphrases

Our Yoast SEO plugin helps you to optimize your post for your chosen focus keyphrase. One of the tools you can use to find – related – keywords is our Yoast Suggest tool. This tool uses the same data as Google Suggest to find the first ten keywords and then expands on that. This is the same as what you’d see when you type the search term into a Go